Challenges of branding business

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Understanding what your brand is will offer opportunities and these often come along when you take risks. When these opportunities come along, do you exploit this opportunity or simply explore this opportunity? After watching Morgan Spurlock's video "The great Ted Talk Ever Sold" what are some reminders of the challenges of branding your business and getting others to buy into your dream? When you get possible investors, what are some strengths and weaknesses in exploiting versus exploring the investor opportunities? Are there similarities with the AirBnB case study?

Reference no: EM133187191

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