Challenges marketing managers face when marketing services

Assignment Help Operation Management
Reference no: EM132295114

There are many challenges Marketing Managers face when marketing services. This discussion will focus on areas such as intangibility and how managers can make their services more tangible.

Topic 1: Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer. What can a company in each of these industries do to make its services more tangible to customers?

Reference no: EM132295114

Questions Cloud

Is there any market opportunity for financial institution : Is there any market opportunity for a financial institution (banks and credit unions only) to develop a new credit card offering based on industry reasearch?
Accomplish their strategic initiatives : Google has many options available to them to accomplish their strategic initiatives. Discuss their global strategies.
The impact of international and foreign laws of greece : Analyze the impact of international and foreign laws of Greece to United States organizations acting domestically and abroad.
Discusses variety of global market entry strategies : Discusses a variety of global market entry strategies that include exporting, licensing, joint venture, franchising, acquisitions, and many others.
Challenges marketing managers face when marketing services : There are many challenges Marketing Managers face when marketing services.
Potential costs for each and include reputation risks : After a company identifies potential risks, it must measure those risks. Calculate the potential costs for each and include reputation risks.
How to break down the barriers : How To Break Down The Barriers, how are the business tasks handled by each area important to the other functional areas?
Serious weakness in the performance review process : What is the most serious weakness in the performance review process? How can it be changed?
What are management-organization and technology components : Looking at an information system, what are the management, organization, and technology components?

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd