Reference no: EM133294005
Case: KFC is the world's largest fast-food chicken chain, serving more than 12 million customers at more than 4,600 restaurants in the United States and more than 18,000 restaurants in 120 countries and territories around the world. The company is world famous for its Original Recipe fried chicken-made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. In China, KFC is the largest, oldest, most popular, and fastest-growing quick-service restaurant chain, with more than 4,260 locations in 850 towns or cities, often enjoying healthy margins of 20 percent per store. The company has tailored its menu in China to local tastes with items such as the Dragon Twister, a wrap stuffed with chicken strips, Peking duck sauce, cucumbers, and scallions. KFC even has a Chinese mascot-a kid-friendly character named Chicky, which the company boasts has become "the Ronald McDonald of China." Like any emerging market, China does pose challenges to KFC. Sales there took a stumble early in 2013 when state-owned Chinese media accused the company of using local suppliers that gave their chickens excessive antibiotics to stimulate faster growth. A social media firestorm followed, eventually causing KFC to apologize for not having tighter controls. Supply chain problems have posed a different challenge in Africa, KFC's next growth target. Without enough domestic supply of chickens, the company must import them, but that is illegal in Nigeria and Kenya. To overcome the supply problem in Nigeria, it added fish to the menu. By 2013, KFC had more than 1,000 restaurants in 17 countries in Africa. As it moved into more and more African markets, the company made sure to localize its menu-selling Ugali, a type of porridge, in Kenya and jollof rice in Nigeria-and to showcase local culture on the walls and in the advertising.
Adapted from: Kotler and Keller, (2015)
2 Using relevant examples from the article, determine the challenges KFC experienced in Africa and China.
Identify the elements of innovation that you believe
: what you learned from the readings for this unit, identify the elements of innovation that you believe are key to successful product development
|
What role did the database play in this example
: What role did the database play in this example? Why was it so important? List at least one example specific to this organization's use of its database
|
Organisations product and service offering portfolio
: With regards to the above information elaborate on an organisations product and service offering portfolio
|
Explain vocation of choice
: You to think critically and reflect on your own gifts, talents, passions, and core values considering they could contribute to your vocation of choice.
|
Challenges kfc experienced in africa and china
: Using relevant examples from the article, determine the challenges KFC experienced in Africa and China
|
Element of the strategic planning process
: Element of the strategic planning process. You are required to explain according to well-known marketing concepts, the marketing mix consists
|
Which cell does each exist in the positioning matrix
: MARK 6310 University of Texas, Rio Grande Valley Characterize these companies' positions in the marketplace from your best estimates as to the customers
|
Describe ways to motivate a part-time
: Describe ways to motivate a part-time, minimum wage ($15 per hour) employee working at WINNERS (Retail) using the Goal-Setting Theory, Four Drive Theory.
|
What sampling frame error do you anticipate
: ADMN MISC Trent University How is your target population defined (e.g., what are its geographic, demographic, or other bounds)? - What is your sampling frame
|