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Challenges global markets pose for brand management

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As we review the importance of global branding, discuss the following:

Is Global Branding important to consumers? Why (or why not) and how? What characteristics do consumers associate global brands with when making purchase decisions? Give examples of how global branding affected a purchase decision you have made.

Discuss the challenges global markets pose for brand management?

Analyze the strategies transnational companies take to create positive perceptions of their global brands?

Discuss at least 3 strategies transnational companies use to protect their trademarks and patents?As we review the importance of global branding, discuss the following:

Is Global Branding important to consumers? Why (or why not) and how? What characteristics do consumers associate global brands with when making purchase decisions? Give examples of how global branding affected a purchase decision you have made.

Discuss the challenges global markets pose for brand management?

Analyze the strategies transnational companies take to create positive perceptions of their global brands?

Discuss at least 3 strategies transnational companies use to protect their trademarks and patents?

List 3 outside references please.

Reference no: EM132179566

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