Solution-Challenges facing the jaguar and land rover brands

Challenges facing the jaguar and land rover brands

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Reference no: EM133046534

In 2008, Tata Motors paid the Ford Motor Company $2.3 billion for U.K. based automakers Land Rover and Jaguar. Jaguar's new owners face challenges of their own. Some have criticized the acquisition on the grounds that the brands are not compatible with the low- cost cars, trucks, and commercial vehicles that have long been Tata's mainstays.

-What do you think are the biggest challenges facing the Jaguar and Land Rover brands in the next few years?

-Provide the strategy.

Reference no: EM133046534

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Challenges facing the jaguar and land rover brands : -What do you think are the biggest challenges facing the Jaguar and Land Rover brands in the next few years?

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Challenges facing the jaguar and land rover brands

Reference no: EM133046534

Reference no: EM133046534

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