Challenges and opportunities that technology has brought

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Reference no: EM131929365 , Length: word count:500

Assessment task

Your boss is keen to understand the challenges and opportunities that technology has brought to corporate communication. She has asked you to prepare an executive summary giving a brief outline on how to embrace these challenges and opportunities in the workplace.

Please follow these guidelines to complete the assessment:

1. Read the article by Argenti, P 2006, ‘How Technology Has Influenced the Field of Corporate Communication, Journal of Business and Technical Communication, vol. 20, no. 3, pp. 357 - 370 (located on the Blackboard - Assessment Tasks and Submission).

2. Engage in research to find two other articles (academic journal, industry journal, website article, or a newspaper article) related to the impact of technology on corporate communication. Use Google Scholar and the SCU library website to do your research.

3. Print and read all articles and complete the Article Analysis Form (located under Assessment Tasks and Submission) for each of the three articles. Attach each form to the back of your executive summary.

4. After carefully reading the three articles, draft a two-page Executive Summary (synopsis) using the format of an Executive Summary memo. According to The American Heritage Dictionary of the English Language, 4th Ed, (2000), the word synopsis is defined as "A brief outline . . . a summary"

5. Identify three headings that relate to the purpose of the memo to form the structure for the body of your work. Support for each heading must come from at least TWO of your THREE sources. Use one quotation in each section from one of your three sources.

6. You will need to use SCU Harvard style to document your sources within the text and in the Reference List.

7. Write the two-page Executive Summary (12pt Times New Roman font - single spaced). The Reference List must be on the third (separate) page.

8. Submit Assessment 1 to Turnitin via the Blackboard site no later than the due date: Monday 19th March 2018 9.00am (QLD time).

PRIOS/CDT brief for Assessment 1:

a. Purpose: To engage in a thorough analysis of three articles and write a two page synopsis.

b. Reader: Your boss (who is keen to create a positive communication climate).

c. Information: Three (3) articles.

d. Organisation: Direct order format.

e. Style: Formal.

f. Channel choice: Written document.

g. Document design: Memo format.

h. Length: 500 words.

Attachment:- Article Analysis Form.rar

Reference no: EM131929365

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Reviews

len1929365

4/5/2018 5:08:47 AM

Language Weight 15.00% A wide range of vocabulary is used accurately and is used appropriately (for audience); spelling is accurate throughout. A wide range of grammatical structures used accurately and appropriately. Punctuation is accurate. A range of vocabulary is used accurately and is used appropriately (for audience); minor spelling errors. A range of grammatical structures are appropriately used; some minor errors, (incl. punctuation errors). Vocabulary is generally adequate and accurate, and is used appropriately (for audience), some spelling errors. Vocabulary is adequate but is sometimes used inaccurately and/or inappropriately (for audience), and spelling errors may occur. Grammatical structures lack accuracy, and errors (incl. punctuation errors) impede communication. Vocabulary is often inadequate, inappropriate (for audience) and inaccurate; words often incorrect or incorrectly used; substantial spelling errors. Grammatical structures lack accuracy, and errors (incl. punctuation errors) strain communication.

len1929365

4/5/2018 5:08:40 AM

Readability Weight 15.00% Each paragraph has one clear main idea and is logically organised. Cohesion between sentences is fully acceptable. Internal headings are clear and informative and enhance the readability for the audience. Each paragraph has one clear main idea and are logically organised Cohesion between sentences is well-managed. However, minor inconsistencies occur. Internal headings are clear and informative and enhance the readability for the audience, although there may be minor inconsistencies. Paragraphing is adequate. However, the main idea, and/or organisation and/or cohesion is sometimes faulty and/or unclear. Internal headings are adequate, but could be clearer, and/or more informative, and/or more frequent to enhance readability for the audience. Paragraphing may be missing or inappropriate. Organisation and/or cohesion are often faulty and/or unclear. Internal headings are often inadequate, and/or unclear, and/or uninformative for the audience. Paragraphing, organisation, and cohesion are inadequate and cause strain for the audience. Internal headings are missing or do very little to enhance readability for the audience.

len1929365

4/5/2018 5:08:35 AM

Referencing Weight 15.00% SCU Harvard in-text and end-of-text referencing is fully accurate and consistent throughout. Quotes are used accurately and appropriately throughout. SCU Harvard in-text and end-of-text referencing is accurate and consistent. Quotes are used accurately and appropriately, although minor errors may occur. SCU Harvard in-text and end-of-text referencing is mostly accurate and consistent. Quotes may be used too often and/or may be used inappropriately. There may be some evidence of plagiarism. SCU Harvard in-text and end-of-text referencing is often faulty, and/or missing, and/or poorly marked in paragraphs. Quotes may be used too often and/or may be used inappropriately. There may be evidence of plagiarism and/or poor paraphrasing. No or very little SCU Harvard in-text and end-of-text referencing used. If used it is mostly inaccurate and/or inadequate. There may be significant evidence of plagiarism.

len1929365

4/5/2018 5:08:24 AM

Credibility Weight 20.00% SCU Harvard in-text and end-of-text referencing is fully accurate and consistent throughout. Quotes are used accurately and appropriately Main ideas are clearly and sufficiently supported using required article (see assessment details) and 2 other reliable and appropriate sources. However, there are minor inconsistencies. Credibility is enhanced by sufficient and appropriate Paraphrasing, Quoting, Synthesising, and Referencing. Most main ideas are supported using required article (see assessment details) and 2 other sources. However, some may be unclear and/or insufficient. Credibility is often enhanced by appropriate Paraphrasing, Quoting, Synthesising, and Referencing. Some main ideas are supported using required article (see assessment details) and 2 other sources, but main ideas often lack clarity and/or support, or may lack relevance for the audience. Credibility may be lacking as a result of missing and/or inadequate Paraphrasing, Quoting, Synthesising, and Referencing.

len1929365

4/5/2018 5:08:11 AM

Purpose & Audience Weight 15.00% The purpose of the assessment is fully addressed, and main ideas are fully appropriate for the audience. The purpose of the assessment is sufficiently addressed, and main ideas are appropriate for the audience. The purpose of the assessment is addressed, and most main ideas are appropriate for the audience. The purpose of the assessment is adequately addressed, and some main ideas are appropriate for the audience. The purpose of the assessment is not adequately addressed, and main ideas are inappropriate for the audience.

len1929365

4/5/2018 5:07:58 AM

Criteria High Distinction 85 to 100 % Distinction 75 to 84 % Credit 65 to 74 % Pass 50 to 64 % Fail 0 to 49 % Format, Introduction, & Conclusion Weight 20.00% Memo format is used fully and appropriately. Elements of the Introductory and Concluding paragraphs are clear, relevant and informative. Memo format is used appropriately. Elements of the Introductory and Concluding paragraphs are clear, relevant and informative. There may be some minor inconsistencies. Memo format is used. Most elements of the Introductory and Concluding paragraphs are clear, relevant and informative. Memo format is used. Some elements of the introductory and/or Concluding paragraphs may be clear, relevant and informative. Memo format may not be used. Elements of the introductory and/or Concluding paragraphs may be missing and/or irrelevant, and/or unclear.

len1929365

4/5/2018 5:07:43 AM

Fail Pass Credit Distinction High Distinction 0 - 49 50 - 64 65 - 74 75 - 84 85 - 100 <10 10 – 12.5 13 – 14.5 15 – 16.5 17+ Multiple parts of the assignment are missing or incomplete. Student fails to answer the question. Essential elements are imprecise or absent. Work at a level that would be considered basic. Key elements are presented but could be further developed and given ore depth. Most aspects included in a final, well-developed form. The assignment contains all required elements and is of the highest order.

len1929365

4/5/2018 5:07:34 AM

Referencing Has the SCU Harvard reference style been used? Does every source have: The name of the author(s) The full title; and Complete publication information? Are sources cited in the body of the paper and in the reference list at the end of the paper? Are the right model citations used? 15% Readability Is there a clear structure to the response? Do the paragraphs contain one main idea that is explored using relevant evidence? Is there cohesion between sentences? Are internal headings clear and informative and enhance the readability for the audience? 15% Language Is there a range of vocabulary? Are sentences grammatically correct? Are sentences accurate and complete? Has a spell check been used? Is spelling accurate? 15%

len1929365

4/5/2018 5:07:27 AM

Evaluation criteria Task Weight 1. Format, Introduction, & Conclusion Is the memo format used fully and appropriately? Does the introduction, body and conclusion contain all the identifying features ? Are the elements of the introductory and concluding paragraphs clear, relevant and informative? 20% Purpose & Audience Has the student understood the task and covered the key points? Does the response adequately address the topic and task? Does this document take into account the needs of the audience? Does this document provide adequate information for the reader? Does the writer thoroughly address any potential questions from the reader? 15% Credibility Is the student able to convince the reader that they are knowledgeable about the topic? Are claims backed up? Sources cited? Are sources reliable and authoritative? Does the student understand the proper attribution rules? Do the appearance, accuracy and clarity of the writing give credibility? 20%

len1929365

4/5/2018 5:07:03 AM

It is strongly advised that the assessment instructions and marking criteria be considered alongside the Assessment Marking Rubric. Other Resources and Discussions will be posted on the Discussion Board. This is a graded unit and grades are awarded as detailed in the University's Rules Relating to Awards. To achieve a passing grade in the unit all assessment tasks must be submitted and an overall mark of 50% or more must be obtained.

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