Challenge to market to potential customers effectively

Assignment Help Marketing Management
Reference no: EM13734498

For your Business Capstone Project you will examine and present solutions to a problem that's occurring in today's business world. The project will focus on a key business problem/issue, to be researched and analyzed by you with a recommended solution(s) presented.

You will select one of the following business problems for your project:

Mismatch between the skills needed from employees and the talent available. There is a perceived shortage of talent in the market.

Shortage of talented employees due to people finding employment overseas.

Integrity - employees, and company executives have decided to cut corners, omit information, lie, steal, and deceive to get ahead.
Cash, borrowing, and resources management - the company is having a problem managing their cash flow; capital expenditures and receivable collections are draining their cash.

Increased competition in the marketplace.

Marketing and Customer Loyalty - challenge to market to potential customers effectively and retain existing customers.

Uncertainty - short-term focus due to economic uncertainty; lost focus with long-term planning in favor of shorter-term goals.

Problem Solving and Risk Management - problem with identifying, assessing, and mitigating risks.

Finding the right staff - finding the right staff, retaining them, and ensuring they buy into the vision of the business

MovieFlix is experiencing several issues that are not uncommon to the business industry. They have hired your consulting firm, Rasmussen Consulting, to analyze and help them solve one of their problems. Rasmussen has assigned the case to you and you will serve as the consultant on this project.Your company, Rasmussen Consulting, was hired by MovieFlix, a company that provides subscription service for on-demand Internet streaming media and DVD-by-mail within the U.S. You are the consultant that Rasmussen has decided to assign the MovieFlix case to.

Reference no: EM13734498

Questions Cloud

Managing employees careers : Who is responsible for managing employees' careers? The employees themselves, their supervisors, HR, or the organization?What do you think?
Create a projected cash flow statement for your business : Create a projected cash flow statement for your business for one year and Calculate the burn rate for your business
Use of linear programming in different areas : In this phase, you have read about the use of linear programming in different areas of business, such as manufacturing, marketing, and finance, for managerial decisions. A solution is only as good as the model itself. Prior to creating a model, it..
The marginal cost is a constant : If the marginal cost is a constant of 6, would that mean it is an economy of scale or diseconomy? My first thought was that it would be a diseconomy since I thought MC needed to approach zero for very large quantitities.
Challenge to market to potential customers effectively : challenge to market to potential customers effectively and retain existing customers. Uncertainty - short-term focus due to economic uncertainty; lost focus with long-term planning in favor of shorter-term goals
Which type of pricing strategy gains in importance : When price sensitivity differs among customers in different market segments, which type of pricing strategy gains in importance
Write an essay on government policies and their impact : Write about government policies and their impact on unequal distribution of wealth and income. 4 to 5 pages. The essay must discuss how policies are resulting in vanishing social conditions
Suppose the relationship between demand for good : Suppose the relationship between Demand for good x (Qx) can be described by the following linear relationship
Logical assumptions and rational organization of ideas : The report should have main title and sub title headings, as well as appropriate business terminology. Additional, logical assumptions, rational organization of ideas, and identifications of key points

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd