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Challenge of the advertising industry

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Relevance has always been the challenge of the advertising industry. Give your thoughts buy Summarizing Kristi Roger's assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as when seeking to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect management decisions within the Conscious Capitalism simulation when it comes to future endeavors?

Reference no: EM132393781

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