Challenge for marketers given new marketing realities

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Reference no: EM131411449

Which of the following represents the challenge for marketers given new marketing realities?

A. Marketers need to spend a larger portion of marketing budget on new an innovative techniques

B. marketers need to justify investments and balance returns on marketing investments

C. Marketers should minimize the value of intangible assets

D. Marketers need to balance old and new marketing techniques and provide demostable evidence of success

E. Marketers need to abandon old marketing techniques in order to reach new audience.

Reference no: EM131411449

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