Chain store representative was overlooking

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Reference no: EM1319159

Q. In 1955, Akio Morita, founder of Sony, came to the U.S. to drum-up sales for a latest product his company had recently developed. Morita anticipated to Sony would sell approximately 30,000 transistor radios per year to get started. A chain store exe cutive was stunned when Morita spurned his offer to immediately buy 100,000 units. Morita politely sketched a unit costing diagram to Elucidate Explain why 5,000 were too small of an order but 50,000 units were at the same time too big.

a) Illustrate what was Morita drawing also Illustrate what did he know about costing to the chain store representative was overlooking? Be sure to describe or chart the shape of Morita's costing sketch in your answer.

b) Elucidate how is timeframe important to your explanation?

Reference no: EM1319159

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