Central underlying concept of product differentiation

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Can market segmentation be described as a "central underlying concept of product differentiation," why or why not.

In addition, can one consider a strategy of "introducing new product attributes into the choice decision," and "influencing the combination of attributes regarded as ideal," as market segmentation..why or why not?

Can one pursue a market segmentation strategy without product differentiation?

Can one pursue a product differentiation strategy without having market segments?.

Reference no: EM132093545

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Central underlying concept of product differentiation : Can market segmentation be described as a "central underlying concept of product differentiation," why or why not.

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