Reference no: EM132256772
Write a three to five page document that describes your former and future company’s plan for the remaining years of Chester.
CAPSim------
Company: Chester
Mission statement
Create a mission statement that captures your company’s (Chester) central strategic intent for competing in your industry. More specifically, what does your firm want to be known for “when it grows up?”
Environmental Analysis
What key points have you determined from your environmental analysis. These might include facts about customer characteristics, your competition, or internal resources and/or competencies. Don’t repeat basic data from the simulation here but rather what is happening in your particular industry (or what did happen in the practice rounds that you are looking out for now when it counts!)
Intended business level strategy
In a nutshell, on what basis are you competing? Which customers do you plan to serve? What are the specific needs to which you must respond to gain their business? How will you create value for them? Are you aiming to compete on the basis of cost or differentiation? Or integration (Blue Ocean)? Capsim has some helpful information on this part in their tutorials... (under HELP tab on left side of login page).
Company Goals and Measures
What are the specific goals your firm must meet in order to achieve the mission described previously? What specific measures will you watch to determine if your objectives are being met?
You should also think about the functional strategies needed to implement your overall business strategy. The functional strategies represent company functions, including R&D, manufacturing, marketing & sales, and HR.
Organization and Decision Processes
How do you plan to allocate management tasks? What process will your management team use to make decisions? Describe how you will manage information, communicate with one another, share responsibilities, and make management decisions.
I recommend you add a section on change of plans, if there have been major changes of strategic plans.
If there were no major changes, specify this fact.
If you would like to attach tables or spreadsheets, make sure to use the appendices.
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