Central reservations systems are extremely expensive

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1. Central reservations systems are extremely expensive. Research and development, equipment, and staffing can easily run into hundreds of millions of dollars. How has this prohibitive cost structure changed the hotel industry? How will it change business in the future? And what options are available to the smaller and startup chains in the industry?

2. Several studies indicate quite clearly that reservation calls made to a travel agent, or to the res center, or directly to the hotel may result in three different rate quotes for the same accommodations at the same period of time. Explain.

Reference no: EM132223656

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