Celebrities transfer cultural meanings to the brands

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Reference no: EM132240019

1. Celebrities transfer cultural meanings to the brands they endorse.

True

False

2. Which of the following about product placements are true?

a. Brand integration is the least invasive form of product placement.

b. Producers must get permission from a company before placing a product in a production.

c. Product placements primarily take place in movies and television only.

d. None of the above statements is true.

e. Paid product placements must now be disclosed in the credits at the end of a production in the U.S.

3. _____ is the act of one consumer talking to another about a brand, either directly or indirectly.

a. Word-of-mouth

b. Buzz marketing

c. Viral marketing

d. Product placement

e. Advertising

4. ____ type of product placement is the most intensive form of placement.

a. Advergaming

b. Product interaction

c. Visual placement

d. Branded entertainment

e. Product integration

5. Fake shoppers and fake tourists are examples of stealth celebrity endorsers.

True

False

Reference no: EM132240019

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