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Prompt: Read the Marketing Insight at the end of Chapter 12 on Celebrity Endorsements. Using examples, discuss the following:
What are the advantages and disadvantages of using celebrities in marketing campaigns?
What are the potential risks?
Discuss an example of a negative celebrity endorsement and how the company responded. Do you agree with the company's response? What else could the company have done?
Attachment:- Celebrity Endorsements.rar
How have the principles of perception and memory been used in order to position this product in the consumers' minds? Has brand equity been established?
How is the joint application design (JAD) approach different from the participatory design (PD) approach developed in northern Europe?
What are the drawbacks to each type of media? Which audience(s) would be most suitable for each type of media? What are the pros of each form of media?
Potential target market niches for your selected organization, Create a 10-15 -slide Microsoft PowerPoint presentation on niche marketing and customer involvement for your selected organization
Describe the specific strategies team leaders could use to facilitate team development through each of the team development stages.
Do you agree with the following comment, and why ? "retailers that serve international markets are unnecessary because they serve no purpose; they only add cost and ultimately increase the price of the products we buy"
the presentation should cover the following.1 explanation of the concept relationship marketing2 two practical examples
develop a research paper on a topic of interest related to this course. students should work on this assignmentnbsp
1. segment the market for tires geographically.nbsp give 4 different segments.2. segment the market for shoes
Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service
What is the general mood or feeling of the commercial? Since we know the product or service being sold, what methods are the advertisers
nbsp1 which companies have launched a website without any previous existence as a firm?2 what is an ultimate form of
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