Celebrities in marketing campaigns

Assignment Help Marketing Management

Reference no: EM133119818

Prompt: Read the Marketing Insight at the end of Chapter 12 on Celebrity Endorsements. Using examples, discuss the following:

What are the advantages and disadvantages of using celebrities in marketing campaigns?

What are the potential risks?

Discuss an example of a negative celebrity endorsement and how the company responded. Do you agree with the company's response? What else could the company have done?

Attachment:- Celebrity Endorsements.rar

Reference no: EM133119818

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