Reference no: EM132563235

You work for ABC Company. You have created a very good internet shopping website for your customers who can pick their products online, put them in the cart and pay online. However, you still use manual monitoring system to identify how many product views and website visitors every day. Your website software could only help you collect total number of views of each webpage, and you need to manually type these figures on spreadsheets and create some tables to analysis those figures by yourself. There are lots of potential problems. For example, time consuming, there are administrative errors, you could not segment customers and identify who are new customers.

You want to choose one CRM system in order to receive and track leads then turn them into paying customers. Your business strategy is very simple which is 'give customers what they want, stay connected and get paid'.

According to your own research and you know that there are some popular products on the market and they do not cost much. For example, Zoho CRM, Sugar CRM etc. You can search these companies online and help you to understand more about how a CRM system to improve customer engagement.

1. Include a section in the plan on how you will celebrate the achievement of milestones and project finalisation (the launch of the CRM).