Reference no: EM132525778 , Length: word count:1800

CBEH209 Consumer Behaviour - Kent Institute Australia

Learning Outcome 1: Understand the concepts in consumer behaviour in relation to products/services

Learning Outcome 2: Explain about the consumer behaviour theories

Learning Outcome 3: Analyse the consumer behaviour purchasing process

Learning Outcome 4: Differentiate the psychological and social factors influencing consumer behaviour;

Learning Outcome 5: Apply the factors influencing consumer behaviour on the decision making process

ASSESSMENT DESCRIPTION:

Write a literature review considering the role of cross-cultural differences on consumer conspicuous consumption behaviour. The literature review should include recent research relevant to your research topic. The literature review is divided into three sections, as follows. Please adopt this structure.

1. Introduction: This should define your topic and provide an appropriate context for reviewing the literature (about 200 words, no more than 250).

2. Discussion: Summarise the important aspects of the existing body of literature (about 1500 words).

3. Managerial Implication: implications for marketing managers are outlined (100 words).

4. The literature review is strictly based on academic sources. You will need 15-20 references, preferably from peer-reviewed journal articles.

5. Word limit is 1800 words

Harvard referencing