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Caterpillar operational plan for global strategies

Assignment Help Business Management
Reference no: EM133081622

Review the following terms and concepts discussed this week to prepare for this assignment:

• vertical integration

• taper integration

• backward vertical integration

• forward vertical integration

• strategic alliances

• global strategy

• international strategy

• innovation

Create a Strategic Management Research Journal Part 4.

Write a response to the following prompts in your journal entry:

1. Identify Caterpillar Inc.'s short-term and long-term goals.

2. Evaluate how mergers and acquisitions in the last 3-5 years have contributed to Caterpillar Inc.'s performance and affected its organizational goals.

3. Determinethe most critical merger or acquisition that has contributed to Caterpillar's performance and success in achieving organizational goals. Defend your choice.

4. Evaluate the effectiveness of Caterpillar's operational plan for global strategies (international, multi-domestic, global-standardization, or transnational). Include supporting research or data.

Reference no: EM133081622

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