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Question: Consider the following list of products. Categorize each along all three dimensions of innovation, if possible (radical versus incremental, technical versus managerial, and product versus process). Explain your answers.
• Teaching college courses by digitally recording the instructor and then making the digital file available online
• The rise in popularity of virtual organizations (discussed in Chapter 6)
• Checking the security of packages on airlines with the type of magnetic resonance imaging (MRI) scanning devices that are common in health care
• Smartphone devices such as the iPhone
• Robotic arms that can perform surgery that is too precise for a human surgeon's hands
• Hybrid automobiles, which run on both batteries and gasoline
• Using video games to teach soldiers how to plan and execute battles
In context of the section on "sticky" advertisements, provide three examples of advertisers' efforts to concretize their advertisements. Television commercials would be a good source of ideas. Explain the specific elements in your chosen commercial..
ask starbucks chief digital officer adam brotman about the companys mobile strategy and he might well tell you it
Write a case study on marketing environment.
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market
Will business move humanity forward and Who are the people that will get left behind from business moving society forward
Explain E-commerce Expert and What are the major limitations on the growth of E-commerce
use a problem-solving model to solve classic airlinersquos marketing problem located on the student website. it is not
Never mix business with personal matters-it just leads to damaged relationships, poor business decisions, or both." In what ways might this be a fair statement
select one 1 of the following categories of products to research sports apparel automobiles home furnishings or
Read the following articles: 15 Email Newsletter Examples We Love Getting in Our Inboxes, How to Create an Email Newsletter [Checklist]
Explain the difference between direct and database marketing using examples to illustrate.- Outline the factors have driven the resurgence of direct marketing in recent years and use examples to illustrate.
Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps. Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
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