Categories of products sold by the selected retailer

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Reference no: EM132098232

David JonesAnalyse the marketing channels of one of the above group of Department Stores and address the following:

  • The main broad categories of products sold by the selected retailer;
  • An analysis of the major participants in the marketing channels of the selected retailer outlining the intermediaries from suppliers to end users;
  • The impact of the economic, competitive, sociocultural, technological and legal environments that channel managers of the selected retailer need to consider;
  • Critical analysis of the main strengths and weaknesses of the channel strategy and design of the selected group of Department Stores.
  • Brief recommendations for future channel strategy and conclusion

Reference no: EM132098232

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