Catalogues of taylor swift

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Reference no: EM133087768

The dilemma within the paper "Spotify" (Elberse & De Pfyffer, 2016) is how Spotify should respond to Taylor Swift and Big Machine's requests:

i. They wanted the new album to be made available only to paid subscribers (at least initially);

ii. They wanted to release it outside the U.S. only.

If these two requests are not complied, Taylor Swift and Big Machine would order the take down of all the catalogues of Taylor Swift. And even worse this may trigger domino effect so other artists may also deflect. Discuss, in detail, how you would advise the Spotify management to respond?

Reference no: EM133087768

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