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1. What is the brand associations with Castleton's athletics program?
2. Based on asking at least 10 people, what Identify the brand associations with Castleton's athletics program?
3. What comes to mind when they think of Castleton's athletics teams? You may want to focus on asking a wide range of people about one team in particular.
4. After preparing a list of responses from the people you talked to, identify which of these associations are positive and which are negative. If there are negative associations, discuss how can they be overcome by marketing or promotions.
5. Based on the assessment of the strong positive and negative associations with Castleton's athletics program, choose three (3) of the responses you received from asking others. For each of the three responses, develop and discuss a marketing strategy to either nurture the association (if it is positive) or to overcome the association (if it is negative).
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