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Questions
1. Sales were so successful at their launch that Casper ran out of inventory. Concerned that costumers might not have a pace to sleep they sent air mattresses from Amazon.
a. True
b. False
2. Casper Labs evolved from a 15,000 customer database that developed speaking to customers in house and answering questions. They kept track of everything in a data base and even send customers anniversary gifts or dog beds. These early customers now test prototypes and come to events and test comparison products. What benefit did this foresight have to Casper?
a. Enabled them to develop new products to extend their brand to become a one stop shop for everything related to sleep
b. It helped build a group of evangelist customers
c. All these answers are correct
d. Their belief that they are a tech company first has enabled them to offer expert customer care and build long term relationships with customers
3. Casper was a disruptor brand when it launched
True
False
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