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Case uva-e-0327-coffeine with a conscience

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Reference no: EM132835745

Case UVA-E-0327: Coffeine with a Conscience

What choice would you make if you were in Jo Seidler's shoes?

If you are Seidler, what are the main things you are thinking about?

Does the Adam Smith Institute argument against Fair Trade have a point? Is it going too far in its argument?

What are the consumers' (in this case Seidler's) primary obligations?

What stakeholders have an interest in this decision? What do they stand to gain or lose?

How significant would Seidler's decision be in the overall picture? Can such initiatives by companies make a difference and help improve the lives of the less advantaged? Explain

Reference no: EM132835745

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