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Case-the mattel toy company

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Reference no: EM133040357

The Mattel Toy Company is a $5 Billion American multinational toy manufacturing company. Toys 'r Us is one of its largest customers. It has already begun preparing contingency plans by retaining your firm to build a 'post Toys 'r Us' strategy.

Summarize your observations/recommendations using Rumelt's Strategy Kernel, to provide Mattel Toys with a strategy to going forward based on your analyses [using the guideline chart below].

Reference no: EM133040357

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