Reference no: EM132531930

Case Study: Web Presence and Exegesis

In Brief

Your Web Presence Creation should have a Central Node that contains an About page amongst other content The Central Node should be linked with Three Contributing Nodes.

Instructions
The aim of the Case Study - Web Presence Creation is for you to develop an initial online presence for yourself, or for a persona you make up for the purposes of the assignment. This web presence has a number of required elements. It must have a Central Node (the core site that forms the heart of your web presence, which might be a blog, a website, a wiki, or another form of site). This Central Node must include an 'About" page, which briefly introduces you (or your persona) and a theme (see below). The Central Node must include links to at least Three Contrbuting Nodes, which are accounts/profiles created for you (or your persona) on different web 2.0 platforms. There should be clear links from your Central Node out to the three Contributing Nodes. Each Contributing Node should also link back to your Central Node.

Taking care to link the nodes together in this way will give a cohesive feel to the overall web presence. You must also submit an Exegesis that explains and contextualises the choices made in designing your web presence.

Your web presence must combine your identity, or the identity of the persona made up for the assignment, and a purposeful theme, which means it can't just be about "Jane Smith the Curtin Student" but must focus on an interest of some sort; for example, "Jane Smith the Future Public Relations Guru", "Jane Smith Digital Journalist", "Jane Smith the Fashion Designer or even "Jane Smith Amazing Cupcake Designer. You can choose almost any theme, but the theme must be consistent for your entire web presence creation. Note that business-related themes must also clearly represent your identity, or the identity of the chosen persona for the assignment, as a key part of the web presence. There will be opportunities to discuss the details of what you plan to create in face-to-face classes and/or online discussions. Please take these opportunities to make sure your are on track with the assignment
You should ensure that the web presence has a purposeful "look" across central and contributing nodes (ie the design and style of your presence); the content on all of the elements ties together to send a consistent "message" about you (or your persona) and the theme the presence is about; and all of the nodes are appropriate for the theme the web presence creation is illustrating.

Required Elements
Central Node: the central node is essentially your main site, which can be of any sort you choose, such as a blog (there are many possible blogging platforms to use), a wiki, a build-your-own website using a free service like Wix or Weebly, or some other type of site that suits the web presence you are creating. Remember though that the Central Node does need to be able to include an "About" page. Ensure you choose something appropriate and consistent with the theme of your presence. Every element of the central node should be tailored for your web presence, from the overall layout colours and fonts through to the About page and other content you create.

Note: You are not expected to write the code for your central node, but rather make informed choices in taking advantage of the easy-to-use tools that come with most free blogs/websites etc. The central node must include an About page and links to at least three contributing nodes. It's also worth pointing out that many "blogging platforms", such as Wordpress, are flexible enough to be used to create more traditional websites with linked static pages, as opposed to blog pages displaying posts in reverse chronological order.

(For information on how to set up a particular platform please remember that the platform site itself is likely to provide information pages or videos giving instructions to help you in setting up your node. In addition, YouTube is full of "How to videos for many platforms that you might want to use to create your central node, including Blogger, Tumblr, Wix, Wordpress and many more.)

(2) About page: The About page is where you explain to anyone who finds your central node who you are and what your web presence is about (written for a general audience). The About page can be as long as you need it to be, but keep in mind you're writing for an online audience who won't be expecting to read pages and pages of text, so keep things as concise as possible. If in doubt feel free to look around the web at examples of About pages other people have written. If you find About pages that inspire you, don't forget to note these as sources in your exegesis.

Your Web Presence must respect copyright laws, so don't use material you don't have legal permission to reuse, and ensure you give appropriate credit for anything that's not your own creation which you are legally able to reuse. tf possible credit content such as images where they are used in your presence, but you can also use your About page to give credit to these and other sources. Alternatively, you may decide to include a separate page for "Credits" or "Sources", but do make sure this is clearly marked and accessible.