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Case study-walt disney company

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Reference no: EM132651853

The Walt Disney Company offers a MagicBand to all customers vising their parks. The MagicBand is a wristband with an RFID chip that transmits over 40 feet to track real-time information on customer locations throughout its park. The magic of this data is how Disney analyzes the data to help provide its customers with the ultimate service and convenience while in the park. Armed with customer and location data, park employees can personally greet customers at restaurants and rides, offer products and shows customers will favor, inform customers of wait times for rides, and even connect to their credit cards so there is no need to carry cash.

  • What security concerns would you have when using the MagicBand?
  • What ethical concerns would you have knowing your personal and location data is being tracked and monitored in real time?
  • What are two things that you believe Walt Disney is doing with this data long after the customers exit the park?
  • What types of issues do you see with a connected world by using the MagicBand?
  • What other businesses or industries could benefit from using a device similar to Disney's MagicBand?

Reference no: EM132651853

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