Reference no: EM133051118

Uber Technologies, Inc., commonly known as Uber, is a famous sharing economy enterprise. The company is based in San Francisco and has operations in over 900 metropolitan areas worldwide. As commuters share rides, there are fewer cars on the roads. With fewer cars, there will be less consumption of raw materials and pollution. Despite the value created by Uber, the company faces criticisms and even lawsuits. Regarding criticisms related to labor rights, business taxes, transportation regulations, and safety, Uber argued that it is not the primary responsible party. Uber insists that it is an online platform rather than a transportation company. It simply helps independent contractors, that are, drivers, to connect with customers. Contractors do not get wage guarantees, unemployment insurance, health benefits and other benefits given to employees. Uber drivers in London sued the company and required the company to provide minimum wages to drivers and follow the same safety regulations as other employers.

Questions:

1. Compared with traditional businesses, do you think sharing economy enterprises have more or less social responsibilities?

2 To enhance the ethical brand image of Uber, what recommendations will you provide to the top management of Uber? Please provide three recommendations that are related to the three contemporary issues of business ethics (environment, information technology, and globalization) covered in this course.