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Case Study-Thought leadership in social media assignment
Students need to write a case study on a companies "thought leadership" social media.
Essentially research a company that has introduced their CEO to social media.
Question 1 : Track how successful was it for them? Was there any backlash (angry comments)?
Question 2 : Did it help increase brand awareness?
Question 3 : Did the company gain any consumer insights by having the CEO on social media? Follow the CEO and find out what types of posts did they create?
Question 4 : What was the most engaged post topic?
Question 5 : Anything unique to share from evaluating this CEO thought leadership social media?
The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information.
It can be very easy to send the wrong message using social media. Research a company who made a serious error on social media
Explain Marketing and How can the marketing mix be used to effectively differentiate and position your product or service?
Context You are Marketing Director for any company of your choice. This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into practical direc..
You are planning to discuss this subject with your employees at a meeting. Identify the topics that you would discuss with this group.
Visit www.humansociety.org, review their official social networks & through those social networks promote the cause in your own way - use professional vocabulary that promotes & supports the cause.
1. what type of cost information are reported to support mangerial purposes and decisions?2. describe 2 major
How does the buying decision process differ when consumers are shopping on the Internet or mobile device compared with shopping in a store in terms of locations
Go to the internet and research some examples of unethical marketing or if you have a personal example, even better. For example, I know folks who brough something on Groupon and low and behold they were charged for extras when they went to use t..
How will accomplishing these objectives support your success in management? Evaluate the management practices in an organization
How likely would each of the following be to use competitive bids: (a) a small town that needed a road resurfaced.
Assignment : Channel Strategies and the Value Chain, Identify potentially negative aspects of leverage as well
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