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Case study-thought leadership in social media assignment

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Case Study-Thought leadership in social media assignment

Students need to write a case study on a companies "thought leadership" social media.

Essentially research a company that has introduced their CEO to social media.

Question 1 : Track how successful was it for them? Was there any backlash (angry comments)?

Question 2 : Did it help increase brand awareness?

Question 3 : Did the company gain any consumer insights by having the CEO on social media? Follow the CEO and find out what types of posts did they create?

Question 4 : What was the most engaged post topic?

Question 5 : Anything unique to share from evaluating this CEO thought leadership social media?

Reference no: EM132421165

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