Case study-the i.g.a. grocery store

Reference no: EM13219298

Case study : The I.G.A. Grocery Store
At a family gathering, Dan Kessler, the manager of an I.G.A. grocery store , got into a conversation with his cousin, who supervised a large number of data-entry workers at a public utility company. Kessler's cousin mentioned that his company recently had begun programming background music into the data-entry room. As a result, productivity had increased, and the number of errors had decreased.
Kessler thought that playing music in a grocery store might have an impact on customers. Specifically, he thought customers might stay in the store longer if slow, easy-to-listen-to music were played. After some serious thought, he decided he should hire a marketing researcher to design an experiment to test the influence of music tempo on shopper behavior.
1. What do you think is the independent variable and why? Be specific.
2. What dependent variables do you think might be important in the study? Name at least three.
3. Develop a hypothesis for each of your dependent variables

Reference no: EM13219298

Questions Cloud

Explain defined benefit pension plan : What are the key differences between a company sponsored defined contribution pension plan (DC plan) and a defined benefit pension plan (DB plan) from both the company and employee point of view.

List the main aspects of countrys culture : Identify the country. List the main aspects of countrys culture, as you perceive it today and what assumptions do you have about this country and why? What sources of information shape your assumptions?

Determine potential impact of socioeconomic status : Determine the potential impact of socioeconomic status on education in the following areas: teacher expectations, student tracking, equal representation in the curriculum, and financial support for schools.

Will the two firms have the incentive to raise prices : Suppose that the two firms compete in output and set their output levels simultaneously. Given that firm 1's reaction curve is Q1 = 150 - 2Q2 and firm 2's reaction curve is Q2 = 150 - 2Q1, what are the two firms' output levels in equilibrium.

Case study-the i.g.a. grocery store : At a family gathering, Dan Kessler, the manager of an I.G.A. grocery store , got into a conversation with his cousin, who supervised a large number of data-entry workers at a public utility company. Kessler's cousin mentioned that his company rec..

Estimate the diffusivity of a spherically shaped protein : Estimate the diffusivity of a spherically shaped protein with a MW of 36,000 in water at 37oC.

State the conditions for market equilibriumeral : exchange economy with two goods x,y. Person A has 16 units of x and no y; B has 4 x and 40 y, Ua(x,y)= x(^1/3)Y(^1/9) Ub(X,Y)= X^(2/3)Y(^1/9) 1) the demands for goods x and y for both persons. 2)state the conditions for market equilibriumeral.

Topic of physicians acceptance : Please find an article published in the last three years on the same topic or the topic of physician's acceptance of advertising in today's environment.

Analyzing evaluation : Do the premises sufficiently support the conclusions? Are the arguments either deductively valid or inductively strong, or are they invalid or weak? Are the premises true or plausibly true, or are they difficult to prove?

User Account

All Pages