Case study-the globalization of cemex

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Reference no: EM132658876

Case study on "The Globalization of CEMEX." My questions are,

  1. What are the benefits that CEMEX has derived by expanding across national boundaries?  More broadly, how can cross-border activities add value in an industry as apparently localized as cement?
  2. How has CEMEX managed to outperform its leading international competitors in the cement industry? 
  3. What accounts for the sequence in which CEMEX entered foreign markets?  How do the markets its has entered recently compare with the markets that it entered early on?  How far will competitive advantage travel-India, Brazil, Portugal/China?

Reference no: EM132658876

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