Reference no: EM133188405
This question should be answered with reference to the scenario below.
Scenario - Susan's special sauces
Susan's Special Sauces is a small company that produces a variety of salad dressings and sauces. Joy Giovanni, the company's owner, recently purchased a building on the outskirts of town and now wishes to become more organized with her operation, decision making, and record-keeping especially as it relates to inventory tracking. Ms Giovanni is planning to install several Information Systems to store and leverage customer information, monitor inventory levels, provide quick service to the customers, impart training to its employees, etc.
An organisation responds to the structure of its industry by choosing a competitive strategy. What competitive strategies could this company apply to gain a market share? Suggest three (3) competitive strategies that Susan's special sauces could apply.
i) Explain, using examples, what each strategy involves.
ii) Explain how Information Systems can leverage these competitive strategies?
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