Case study-super drug company

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Reference no: EM133019980

Case study: Super Drug Company

Superdrug.com wanted to build a campaign that would bring more attention to the lasting problems surrounding body image issues, especially in women. The goal was to offer and raise awareness of resources available to anyone struggling with these problems. This was a sensitive topic that needed to be handled well in order to be effective.

Graphic designers from 18 countries around the world were hired, all with the same simple task: photoshop the same image of a model and make her attractive in a way that fits their country's beauty standards. The results were shared as part of the campaign to show the vast differences in beauty standards across the world.

Almost 600 pickup placements, including on major sites such as Buzzfeed and The Huffington Post, as well as international coverage by multiple news outlets. Nearly 1,000,000 social shares were gained and multiple celebrity endorsements were utilized.

Enumerate lessons learned from Super Drug Company.

Reference no: EM133019980

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