Case study owl brew

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Reference no: EM133049273

Read the following article in class and answer the correlated questions

Read the article: How 2 Female Founders Built Owl’s Brew, a ‘Boozy Tea’ Company Now in 4,000 Stores

How is Owl's Brew tapping into customers' needs and wants? Has the company created a new market or is the demand based on nothing more than a passing fad? Explain.

What type of segmentation strategy is Owl's Brew using to reach customers? Explain.

Describe the typical target market for Owl's Brew products. Does the company's distribution network match the target market? Explain.

Reference no: EM133049273

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