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The case study outlines six specific strategies that the firm has chosen to support its strategic direction.
1. Determine which strategy is most likely to benefit the firm from the outline below. Explain your rationale.
Outline of the six specific strategies from case study below:
1. Build and enhance leading brands.
2. Focus on opportunities in high-growth and high-margin categories.
3. Increase presence in high-margin channels and packages.
4. Leverage the firm’s integrated business model.
5. Strengthen the firm’s distribution channels through acquisitions.
6. Improve operating efficiency.
2. Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.
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