Reference no: EM133055715
CASE STUDY - Orientation Day for New Corporate Team
The two days will include:
Day 1 will include:
Toronto Dominion (TD) Bank has just gone through a huge recruitment exercise to hire 75 new Customer Service Representatives (CSR) to work in various branches in the GTA (Greater Toronto Area).
They have decided to bring all the new members together for a two-day orientation.
Dinner/cocktail reception
Ice breaker activities - Introductions and networking for the group to get to know each other
Motivational speaker or entertainment on the Day 1 (evening)
Day 2 will include:
Presentations from:
Human Resources (to discuss benefits, expectations, payroll etc.)
CSR Manager (to discuss expectations, roles, responsibilities)
Training on corporate software (the majority of the day)
Interactive activities to get people up and moving
The event is to start on a Thursday afternoon (after work). The new team will meet to network, have dinner, and entertainment. Accommodations are available for those travelling greater than 40kms. The following day the event will run from 8:00 - 5:00pm
The budget is $25,000 for the event.
TD has asked you, the event planner to this event again for 2021.
QUESTIONS FOR CASE STUDY: (one question per case study team)
Provide the food and beverage menu's for the event. Consider the cost of each menu per person based on the number of guests attending. What is the method of service, how each food service for the day fits into the timeline? Also, consider government health restrictions due to Covid and moving back to on site events. Provide options for food allergies and dietary restrictions.
Provide a floor plan that will include décor for the event. Table centerpieces and linens included Consider your costs for the décor and how to make it stretch further with less $. What is the Load in/load out schedule as well as the set up schedule. Provide photos.
Choose the most appropriate accommodations/venue within the host city. Give good reasoning for your choice. Provide photos and floor plans. What are the benefits and challenges of this venue you have chosen?
A risk management chart for this particular event. Consider each risk and what measures you will take to mitigate each risk. Give each risk a value and cost analysis. Example, if a snow storm is a risk, what measure might you take to mitigate that risk and the costs of offering an alternative?
Look at different methods of registration. What will your registration form look like and how will you collect their registration data? Consider what message to share with delegates to will attendee confidence in how the event will be run to keep them safe following Covid.
Choose an appropriate staging/A.V Production company. Show how the stage will be set up and what technical equipment you will book to provide the best production for the event. a stage script of what will be happening on the stage. Use pictures to show your stage ideas.
The entertainment/ speaker booking is an important part of the event. Choose the right speaker or entertainment. Include the cost of booking them. Give reasoning for your choice and how they fit this event. Provide a promo video or photos. Provide the entertainment/speaker agenda a marketing plan for the event. How will you communicate the agenda, registration, Speakers/entertainment for the delegates?