Reference no: EM133033750

You are an event planner for Stemcell Technologies, a Canadian biotechnology firm headquartered in Vancouver, British Columbia, with offices and branches located around the globe. Your field of expertise includes scholarly conferences devoted to the subject of immunology. Several of your London-based partners have indicated an interest in hosting a large three-day immunology conference in March 2023 that will bring together the relevant scientific community in the United Kingdom.

Additional details on the event:

- 50 participants; spouses are invited

- 150 nights in rooms (50 rooms x 3 nights each)

- It is anticipated that in-house food and beverage needs are expected.

- Additionally, social programming for couples is also expected.

- Despite the fact that you have never visited London and your UK-based colleagues are experts on the city, reservations must be made and decisions are taken in the head office in Vancouver, British Columbia. You will assist with venue selection.

- For the greatest results, use a site selection tool that was presented in class to assist you in locating venues.

Selected Hotels

	Traffic and accessibility	Location	family service or room service	Recreational facilities	Number of rooms	State of food and drinks
Town hall hotel	Accessible due to the fact that City airport is in close proximity	Located in London's Vibrant East end	Room service facilitates delicious dishes or one is also entitled to order cocktail or wine from the drinks menu in his own room	It has a pool and gym	98 room hotel which is Stylish and spacious Spacious bedrooms and spectacular suites	Daily Changing menu with its adoption to French cooking style.
Hoxton Holbon hotel	Constant traffic  along the high holbon road	Located in High Holbon	Family friendly, some rooms can be connected and can provide extra beds and cots.	Lacks a vast number of recreational facilities and activities	Standard room which can only fit two people 220 rooms	Professional kitchen and the French cooking
Chelsea harbour hotel	Accessible and limited traffic.	Central in London	Family friendly two accessible rooms and ramp to the bar and restaurant	17 meter pool, fitness center, sauna, spa among other features.	Large rooms including four penthouse suites. 158 rooms	Harbors a bar and terrace

Question:

1. Evaluation of Quality
A: In your own words, reflect on the evaluations you've read about each property. How do these reviews measure up against one another for each venue?
B: Describe the customers, venue history, ownership, and/or relationships that you believe distinguish each facility.
C: Mention at least one disadvantage of choosing one venue over the other (E.G: far from airport, etc.)

2. Create a check list for site inspections that includes six pertinent criteria for each topic (Accessibility, Sustainability, Proximity to Attractions, and On-Site Accommodations), for a total of 24 criteria. (For optimal results, criteria should be broad enough to allow comparisons across characteristics yet specific enough to allow for differentiation and ranking of attributes.)

3. Consider an alternative FORTH venue that is NOT a hotel or a dedicated meeting space as a scientific event. Propose it here with justification.

4. Third Parties: In this specific instance and circumstance, would you recommend entrusting the venue search to a third-party firm such as HelmsBriscoe or Bedouk? Justify your position

5. Final Recommendation: Which venue do you recommend? Justify your decision by emphasizing the property's unique value proposition.