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Case study on skullcandy

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Reference no: EM131535730

Case Study: Skullcandy

Answer the following questions.

1. Was the headphone an attractive industry when Alden entered with Skullcandy?

2. Does Skullcandy have a sustainable competitive advantage in the market? If so, what is it and why is it sustainable?

3. How are Skullcandy's products positioned? How is this positioning supported (or unsupported) by the company's functional-level strategies?

4. What are some of the features of Skullcandy's product development strategy? Do you have any recommendations for how it is managed?

Reference no: EM131535730

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Case study on skullcandy : 1. Was the headphone an attractive industry when Alden entered with Skullcandy?
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