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Case study on integrating supply chains

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Reference no: EM13324734 , Length: 1649 Words

Read case study on Integrating Supply Chains: Coty Cosmetics Integrates Unilever Cosmetics International.

Write a 5 page paper (1500 or more words) in APA format in response to the questions listed below:

- What were the incentives on addressing customer-facing aspects first?

- What were the drawbacks on addressing customer-facing aspects first?

- What would you have recommended and why?

(Note: Do not include references that are not cited in the text of your paper)

Reference no: EM13324734

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