Case study on coca-cola company

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Reference no: EM13821684

Company Chosen: The Coca-Cola Company

Research the potential international markets and possible competitors of your chosen project. The combination of those two items enables you to create a powerful framework to perform a relevant organizational analysis.

In a 5-6-page report, include the following:

Part I: Key Market

In this part of this assignment, you are to:

Decide if all operations will be internationalized (or only some of them) and identify which ones.
Identify and assess different potential regions and/or countries to globalize operations.
Choose two or three that are the most relevant to your operations.
Justify choices made.

Specific evidence from scholarly sources should be used to support your choices. Generate separate analyses for each country and/or region chosen, addressing the following main points:

Size and characteristics of the market
Number and size of global, regional, and local competitors currently acting in the market
Balance of trade
Currency exchange rates (current and historical)
Percentage of domestic production exported
Percentage of domestic consumption imported
Cost of labor
Tax level for domestic and foreign companies
Presence of government in the economy
Percentage of ownership allowed to foreign companies and/or investors
Local laws and regulations related to industry/product

Part II: Define Competitors

Identify and describe 3-5 major potential global and domestic competitors that will be considered for this project.

Create one report for EACH competitor chosen. Include the following information:

Market share, globally and in key markets considered in part 1 of this assignment
Strategy and competitive advantages
Relative prices of products and services being offered
Quality-related actions and procedures, and relative quality

Note: You may want to prioritize competitors who have a global footprint or are the largest competitors in each lead country and/or major region you considered in Part I. Competitors with a great potential to become global players should also be included. Specific evidence from scholarly sources should be used to support your choices.

Reference no: EM13821684

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