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Company Chosen: The Coca-Cola Company
Research the potential international markets and possible competitors of your chosen project. The combination of those two items enables you to create a powerful framework to perform a relevant organizational analysis.
In a 5-6-page report, include the following:
Part I: Key Market
In this part of this assignment, you are to:
Specific evidence from scholarly sources should be used to support your choices. Generate separate analyses for each country and/or region chosen, addressing the following main points:
Part II: Define Competitors
Create one report for EACH competitor chosen. Include the following information:
Note: You may want to prioritize competitors who have a global footprint or are the largest competitors in each lead country and/or major region you considered in Part I. Competitors with a great potential to become global players should also be included. Specific evidence from scholarly sources should be used to support your choices.
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