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Case Study: BMW OF NORTH AMERICA: DREAM IT. BUILD IT. DRIVE IT. (Any customer can have a car painted aby color taht he wants so long as it is black - Henry Ford)
1. Assuming that most modern cars share very similar characteristics, what do customers really buy - a product or an experience? In your opinion, what drives car-buying decisions?
2. Do you think customers really need "millions of combinations" for their car? Can they be happy with available standard options? What are the upsides and downsides of mass customization from both the consumer and manufacturer's perspective?
3. Put yourself in Josef Weirda's shoes. What would your decision be regarding using video streaming technology for other models such as the X5 or X1? In effect, would you apply a similar "Dream It. Build It. Drive It." program for the launch of the X4 in 2014? What is the basis for your decision?
What type of information is contained in an annual report? How does the information help to identify financial trends?
Break up into groups of three to five people and discuss the following scenario. Appoint one group member as a spokesperson who will communicate your findings.
In the second stage the show they will see is determined by the following Battle of the Sexes game
Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner.
(a) Recall that a geometric sequence is a sequence of the form a, ar, ar^2, ar^3, ... At the MATLAB command prompt (not in an M-File), create a for-loop which prints the first 7 terms of this sequence when r = 1/3, a = 1. Include the outpu..
Assume that the investor's tax rate is 40% and that in a competitive equilibrium all assets must earn the same after-tax after-risk adjusted returns of 7%.
Conrad brought this suit to cancel the deed, claiming it was the result of Laurence's undue influence. Explain whether the deed was executed as a result of undue influence.
Discrimination Based on Age. The United Auto Workers (UAW) is the union that represents the employees of General Dynamics Land Systems.
Will the increasing use of the Internet by firms with global business operations change their move toward a transnational business strategy? Explain.
give fundamental knowledge of global supply chain management and established understanding of logistics terminology and
Texaco, Inc., conducts research to develop new products and technology in the petroleum industry. As part of the research, Texaco employees routinely photocopy.
From each of the four sets of statements below choose the one that is most like you.
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