Case study-nickelodeon broadway

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Reference no: EM133045998

Nickelodeon's Broadway debut has come to an end.

Sponge Bob Square Pants:

The Broadway Musical will conclude its Broadway engagement at the Palace Theatre (1564 Broadway at West 47th Street) on Sunday, September 16, 2018, due to previously planned theatre renovations beginning mid-September. SpongeBob SquarePants was named Best Musical by the Drama Desk Awards and Outer Critics Circle and earned 12 Tony Award nominations - the most nominated musical of the 2017-2018 theatre season - winning for Best Scenic Design of a Musical (David Zinn). However, while ticket sales were solid they were below sell-out. The production was capitalized for up to $18.35 million and has not recouped its costs. It is a costly show which played to less than 70% of its gross potential overall. Despite critical acclaim the musical had to close on Broadway.

PROSPECTS FOR THE FUTURE: What are Nickelodeons key strengths and weaknesses now? What are their prospects for growth in the next few years? What might their industry look like in the future? What would you do if you were them to position themselves for growth?

Reference no: EM133045998

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