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Case study-netflix and disruptive innovation

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Reference no: EM132904135

Case Study: Netflix and Disruptive Innovation

Case Study Readings

Text: Bourgeois, D. T. (2014). Information Systems for Business and Beyond. Saylor.org. Licensed under Creative Commons (CC BY) Attribution.

Chapter 4

Kumar, N., Sharma, E., Matthews,B., & Baskov, V. (2015). Report prepared for Netflix business model analysis. Download the PDF file.

Adhikari, V. K., Guo, Y., Hao, F., Varvello, M., Hilt, V., Steiner, M., & Zhang, Z. L. (2012). Unreeling netflix: Understanding and improving multi-cdn movie delivery. In INFOCOM, 2012 Proceedings IEEE (pp. 1620-1628). IEEE. Retrieved May 10, 2016 from https://www.hit.bme.hu/~jakab/edu/litr/CDN/NetFlix12.pdf

Madrigal, A. C. (2014, January 2). How Netflix Reverse Engineered Hollywood. Retrieved May 22, 2016, from https://www.theatlantic.com/technology/archive/2014/01/how-netflix-reverse-engineered-hollywood/282679/

Disruptive Innovation. (2012). Retrieved May 22, 2016, from https://www.claytonchristensen.com/key-concepts/

Respond to the following questions:

Netflix was able to gain a competitive advantage over its chief rival Blockbuster. Discuss the Netflix value proposition and how it successfully gained an advantage over Blockbuster.

Identify and describe some of the technology innovations that Netflix was able to exploit and how these innovations contributed to competitive advantage.

Reference no: EM132904135

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