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Case study name-la casa de las botas

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Reference no: EM132447243

Case study name: La Casa de Las Botas

Book Name: International Marketing

Author: Michael R. Czinkota, Ilkka A. Ronkainen

Q1. Should La casa de las botas embrace expansion or should it maintain the status quo?

Q2. How can the demand for custom made boots be estimated in an underserved foreign market?

Q3. How should La casa de las botas address online ordering and customer payments methods for both individual customers and distributors?

Q4. Do you think Jorge should modify his views about promotion at fairs and establish a direct presence or is he right to give priority to distributors?

These four questions are given at the end of La Casa De las botas case study.

Reference no: EM132447243

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