Case study - motivating employees at google

Assignment Help Marketing Management

Reference no: EM13541683

PART I:

1. Why might an organization prefer to use positive reinforcement rather than negative reinforcement?

2. How can a manager use operant conditioning to stop employees from bickering and fighting with each other?

3. Why do some organizations use punishment more often than others?

4. Why might a person with a very high level of motivation perform poorly?

5. Why might a person with a very low level of motivation be a top performer?

6. Why do people differ in the types of needs they are trying to satisfy at work?

7. Why might an organization want to design jobs according to the principles of scientific management?

8. Why might some employees not want their jobs enriched?

9. How might a manager redesign the job of a person who delivers newspapers to rise levels of core job dimensions identified by the job characteristics model?

10. Can principles of scientific management and the job characteristics model both be used to design a job? Explain why or why not.

PART II: CASE STUDY - MOTIVATING EMPLOYEES AT GOOGLE

Then answer the following questions and provide examples from the text. Your response should be at least two pages in length and be written in complete sentences. Please use proper APA citation when using any source including the textbook.

Questions:

1. How can organizations such as Google create a motivating work setting?

2. What innovative methods does Google use to ensure that employees have a motivating work setting?

3. Describe how a job interview might go at Google if you were interviewing for a position on the sales team.

Reference no: EM13541683

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