Reference no: EM133059905 , Length: word count:4000
MAN132 International Management In Context - Solent University
Assessment Task
You are a management consultant in one of the UK-based big consultancy firms. The director asks you to write a 4000 word report, addressing the following task.
The Task:
Write a formal report that critically analyses and evaluates the management of people, finance, operations and marketing of the organisation in the case study below.
The Case Study: Marks and Spencer
Marks and Spencer Group plc is a retailer in the United Kingdom, with over 1380 stores around the world. The company operates through two segments, UK and International. The UK segment consists of the
United Kingdom retail business and the United Kingdom franchise operations. The International segment consists of Marks and Spencer owned businesses in the Republic of Ireland, Europe and Asia, together with international franchise operations. The company is engaged in delivering own brand food, clothing and home products in its stores and online both in the United Kingdom and internationally. The company sells womenswear, lingerie, menswear, kidswear, beauty and home products, serving customers through approximately 300 full-line stores and the Marks and Spencer website. It has approximately 910 United Kingdom stores, including over 220 owned and approximately 350 franchise Simply Food stores.
Year on year the Marks and Spencer Group plc net income fell 78.05% from 117.10m to 25.70m despite relatively flat revenues. A contributing factor has been an increase in the percentage of sales devoted to the cost of goods sold from 61.52% to 62.17%.
The Report
Your report should be written for the senior management team. The insights that your report give should allow senior management to make informed choices that will lead to strategic improvements in the organisation.
It is expected that your report will focus on management practices relating to people, operations, finance and marketing and provide insights into areas of good practice and areas for improvement. You may also suggest links between suggested improvements and strategic priorities for the organisation.
When considering areas for improvement, the implications of under performance in these areas should be explained. Areas for improvement should be supported by suggestions for specific and appropriate interventions, changes and introductions of alternative practices as appropriate. Your suggestions should be supported by evidence for theory and examples from other case studies.
A suggested structure for your report is shown below. Other appropriate subheadings should be used to break up the larger sections of the report.
Title Page
Contents Page
Introduction (350 words)
Overview of Performance and Management Issues (650 words)
Critical Analysis of Management Practices (2500 words)
Conclusion and Recommendations (500 words)
References
Appendices
Attachment:- International Management In Context.rar