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Case Study
John Chambers, Cisco Systems
John Chambers knows that effective organizational communication happens when leaders talk with employees, not just to them. To transform communication into a two-way conversation, Cisco implemented several innovative strategies using state-of-the-art technology.
Cisco uses its own next-generation video conferencing, called Telepresence, to facilitate interactive conversations among leaders and employees all across the organization. Telepresence is a three-screen system that simulates in-person meetings by beaming video feeds between locations. This allows for a natural dialogue among people, no matter the time, place, or type of computer system. It also allows people to look one another in the eye, overcoming one of the primary limitations to most electronic communication channels.
Question: Do you think that video conferencing such as Cisco's Telepresence is as effective as having face-to-face meetings? Tell me your reasons and why?
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