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Case Study: Improving E-Mail Marketing Response
A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements.
The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table.
Write a two to three (2-3) page paper in which you:
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What other qualifications would you consider important in a candidate for this position?
1. How would one apply Kotter's eights steps toward leading change within an organization? 2. Provide an example(s) of the desired outcomes and support mechanisms one could utilize.
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