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Case study-ikea store

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IKEA is also very "IKEA-centric." For example, the IKEA store itself will be laid out as a maze that requires customers to walk through every department before they reach the checkout stations. This forced path can seem constraining to their customers who naturally are more free spirited than the IKEA management model. Can this spell trouble in the near future or is the IKEA way a sustainable business model?

Reference no: EM132896622

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