Case Study - HAIERs foray into International Markets

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Assignment - Cases in Marketing, Al Tareeqah Management Studies - SBS Swiss Business School, UAE

Case Study I - HAIER's foray into International Markets

Questions 1: What in your opinion is the significance of an organization entering into International Markets for business? Is it advantageous or disadvantageous?

Questions 2: Is it possible for an organization like Haier to sustain its competition in brand conscious and quality conscious markets such as US and other countries?

Questions 3: What are the countries that you would suggest Haier should concentrate upon? Why?

Questions 4: What should be the marketing strategies that Haier should employ in Emerging Markets, Maturing Markets and Declining Markets ? Explain the reasons behind it.

Case Study II - Beckett Organics

Questions 1: What advice would you give to John about developing his business through more effective strategic marketing?

Questions 2: What are the strategies that John should use to market his Organic vegetables since this is a new and upcoming area of business?

Questions 3: What would be the appropriate strategy that you would suggest if this company is to start marketing its products in your home country? Explain with reasons.

Questions 4: What in your opinion should be the marketing strategy that an organization of this type should indulge in? Bring out the advantages and disadvantages of the strategy.

Attachment:- Assignment File - Cases in Marketing.rar

Reference no: EM132491728

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